Made by mums, for mums.
Birthly was created by a mum who’s been in your shoes.
I remember scribbling confusing checklists and running last-minute errands to pack my hospital bag before going into labour.
And then, twice, I realised that I had packed too much of what I didn’t need—and not enough of what I did.
No mum should start her birth experience stressed or unprepared.
So we created beautiful, ready-to-go bags that take the guesswork—and the last-minute dashes—out of the equation.
💜Curated for peace of mind
Every product in our bags is trusted, high-quality, and genuinely useful, so you can feel calm and prepared.
💜Thoughtfully designed
Each item is included for a real reason, chosen by mums who remember exactly what it’s like to be in your shoes.
💜Everything you need—just add your clothes
We handle the prep, the packing, and the double-checking, so you can focus on yourself and your baby.
With love and care, from one mum to another,
Chloe
Founder of Birthly