{"title":"Nursing","description":"\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eEverything you need to support your feeding journey, whether you’re breastfeeding, expressing or formula feeding. Thoughtfully selected essentials designed to make feeding your baby a little easier.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"breast-feeding-essentials-kit","title":"Breastfeeding Essentials Kit","description":"\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eWorth Over $150\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eA thoughtfully curated support pack for breastfeeding and milk supply care — designed to help keep you comfortable, confident, and prepared during your feeding journey.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eBirthly “MILK” Bag\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eA reusable zip pouch to keep all your breastfeeding essentials organised and within reach.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003cstrong\u003eRite Aid\u003c\/strong\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eHydrogel Breast Discs (6 Pairs)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eCooling, soothing relief for tender or sore nipples.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003e Nuby Silicone Breast Pump\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eA gentle, hands-free pump designed to collect milk from the opposite breast during feeding.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eReusable Hot\/Cold Breast Gel Pads (1 pair)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eVersatile pads for comfort before or after feeds.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eMilk Collecting Shells (1 pair)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eDiscreetly collect leaking milk while protecting sensitive nipples.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003cstrong\u003eMade To Milk Deluxe Cookie \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eA nourishing treat designed to support energy levels during breastfeeding.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003cstrong\u003eMini+Me Hydramama \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eTo help support hydration.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♥︎ \u003cstrong\u003eReusable Colostrum Collector\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDesigned for antenatal expressing and the early days postpartum, when every drop of colostrum matters.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e \u003cspan\u003e♥︎ \u003c\/span\u003e\u003cstrong\u003eInsulated Zip-Up Pouch  \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePerfect for storing colostrum and helping keep it cool when needed.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s2\"\u003ePerfect for hospital stays, early postpartum, or as a thoughtful add-on to any Birthly bag.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAll items have been carefully selected to provide comfort, support, and peace of mind throughout your breastfeeding journey.\u003c\/span\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":48608881246432,"sku":null,"price":129.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-1950.png?v=1777213014"},{"product_id":"lunaglow™-night-light","title":"LunaGlow™ Night Light","description":"\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eSoft, calming light for labour, birth \u0026amp; those quiet overnight moments. \u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eDesigned to create a peaceful, low-stimulation environment, this rechargeable night light supports you from labour through to those first nights with your baby.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eDuring labour, this gentle, dimmable glow helps create a calmer space. Perfect for relaxing, grounding, and staying in your zone.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eAfter birth, it becomes your go-to for night feeds, settling, and bedside comfort without waking your baby.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eFeatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eDimmable touch control (tap to adjust, hold to dim)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eWarm light and multiple colour modes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eRechargeable with USB charging\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eUp to 100 hours on low brightness, 5 hours on high\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e1-hour timer setting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eSoft, portable, egg-shaped design\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p2\" style=\"text-align: center;\"\u003e\u003cem\u003eA small but powerful addition to your birth space. Helping you feel calmer, more comfortable, and more in control.\u003c\/em\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":51674251624672,"sku":null,"price":38.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-0852.jpg?v=1776453916"},{"product_id":"formula-feeding-essentials-kit","title":"Formula Feeding Essentials Kit","description":"\u003cp style=\"text-align: center;\"\u003e \u003cem\u003eA thoughtfully curated support pack for formula feeding - designed to help keep you comfortable, confident, and prepared during your feeding journey.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eContains\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003cstrong\u003eMedela Baby Bottles (2) \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003cstrong\u003eNewborn Formula Sachets (4) \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003cstrong\u003eMedela Sterilising Microwave Bag \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003cstrong\u003eInsulated Bottle Bag \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003cstrong\u003eBurping Cloth (2)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003cstrong\u003eAntibacterial Surface Wipes \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003cstrong\u003ePortable Wash Station \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eIncludes; portable bottle drying rack + case, silicone bottle brush, Nipple Cleaning Brush, Natural Baby Bottle Cleaning liquid\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003cstrong\u003eMini+Me Hydramama \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"Aptamil Gold","offer_id":52617432432864,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"NAN Supreme Pro","offer_id":52617432465632,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-3956.png?v=1778592443"},{"product_id":"nippy-nips™-silver-nursing-cups","title":"Nippy Nips™ Silver Nursing Cups","description":"\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eSoothe, protect and support healing nipples naturally with Birthly Nippy Nips™. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eCrafted from pure silver, these reusable nursing cups are designed to sit comfortably inside your bra, helping protect sore, cracked and sensitive nipples from friction while breastfeeding.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eUnlike creams and balms that require reapplication, Nippy Nips™ provide continuous protection throughout the day and can be reused again and again.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy mums love Nippy Nips™\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003e✓ Protect sore and cracked nipples\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✓ Help reduce friction from clothing and nursing bras\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✓ Comfortable and lightweight\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✓ Reusable and easy to clean\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✓ Suitable for use throughout your breastfeeding journey\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✓ Includes reusable storage pouch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003ePlace a few drops of breastmilk inside each cup.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePosition the cups over your nipples.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear comfortably inside your bra between feeds.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash with warm water and dry thoroughly before reuse.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIncludes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e2 × Birthly Nippy Nips™ Silver Nursing Cups\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReusable storage pouch\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRegular (45mm × 12mm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLarge (55mm × 17mm)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"birthly","offers":[{"title":"Large - 55mm × 17mm","offer_id":52949616689376,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":false},{"title":"Regular - 45mm × 12mm","offer_id":52949616722144,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-6584.png?v=1780523788"}],"url":"https:\/\/birthlyaustralia.com\/collections\/nursing.oembed","provider":"birthly","version":"1.0","type":"link"}