{"title":"Hospital Essentials","description":null,"products":[{"product_id":"birthly-nursing-pillow-with-cotton-case-1","title":"Birthly Compact Nursing Pillow™","description":"\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eSupport your baby and yourself with comfort and ease. This ergonomically designed nursing pillow provides soft yet supportive cushioning for feeding, bonding, and tummy time. Compact and travel-ready, it comes with a premium cotton cover featuring a durable metal zipper, perfect for your hospital bag.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e 16 cm (H) x 54 cm (D) x 52 cm (W)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSoft, supportive, and ergonomic for both parent and baby\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIncludes premium cotton case with metal zipper for easy transport\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCompact and travel-friendly design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRemovable, washable cover for effortless cleaning\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBottle or breastfeeding support\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComfortable feeding anywhere, from hospital to home\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMums who value convenience without compromising on quality\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53439910281440,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-2484.png?v=1784895359"},{"product_id":"lunaglow™-night-light-1","title":"Birthly LunaGlow™ Night Light","description":"\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eSoft, calming light for labour, birth \u0026amp; those quiet overnight moments. \u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eDesigned to create a peaceful, low-stimulation environment, this rechargeable night light supports you from labour through to those first nights with your baby.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eDuring labour, this gentle, dimmable glow helps create a calmer space. Perfect for relaxing, grounding, and staying in your zone.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eAfter birth, it becomes your go-to for night feeds, settling, and bedside comfort without waking your baby.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eFeatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eDimmable touch control (tap to adjust, hold to dim)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eWarm light and multiple colour modes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eRechargeable with USB charging\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eUp to 100 hours on low brightness, 5 hours on high\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e1-hour timer setting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eSoft, portable, egg-shaped design\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p2\" style=\"text-align: center;\"\u003e\u003cem\u003eA small but powerful addition to your birth space. Helping you feel calmer, more comfortable, and more in control.\u003c\/em\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53439920505056,"sku":null,"price":44.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/92407EAF-EDBC-47C7-A1CC-2015C3321EB7.png?v=1784295244"},{"product_id":"cloud-comfort-pillow-blanket","title":"Birthly Cloud Comfort Pillow-Blanket™","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWrap yourself in comfort with our Cloud Comfort Blanket, a soft, cosy travel blanket designed to make hospital stays, recovery, travel, and everyday rest feel a little more comfortable. Thoughtfully designed to fold into a compact pillow, it’s the perfect extra to keep close by whenever you need warmth, softness, and support.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eWhether packed in your hospital bag, kept in the car, or used at home for those slower recovery days, this versatile comfort essential is made for mums who want to feel cosy wherever they are.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSoft blanket that folds into a compact pillow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for hospital stays, postpartum recovery, travel, and home\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy to pack, store, and carry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA thoughtful comfort extra for your birth bag or overnight stay\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eOpen blanket: 100 x 150 cm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFolded as pillow: 35 x 25 cm\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53439975555296,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/7E7962B3-7A03-4C71-A9FE-70F53860ED12.png?v=1784296693"},{"product_id":"the-bedside-bestie™","title":"The Birthly Bedside-Bestie™","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eKeep everything you need within reach during your hospital stay.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eHospital rooms often have limited storage, which means essentials like your phone, lip balm, baby wipes, or snacks can easily end up out of reach. The Birthly Bedside Caddy solves this by attaching securely to your hospital bed rail, creating a convenient organiser right beside you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eDesigned for new mums, it keeps labour, recovery, and baby essentials neatly organised and easy to access — without needing to constantly reach for your hospital bag.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eWhether you’re in labour, recovering after birth, or feeding your newborn during the night, everything you need stays right beside you.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003ePerfect for storing your phone, nappies, wipes, lip balm, postpartum essentials and more.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Attaches securely to hospital bed rails\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Multiple pockets for easy organisation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Velcro loop to hold a rolled up charger cord, or to thread the charger cord through to avoid it falling off the bed when not in use. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Lightweight and compact design\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Keeps essentials within arm’s reach\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Perfect for labour, recovery, and postpartum care\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e50cm × 30cm × 10cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eA simple hospital essential you didn’t know you needed.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53439977619680,"sku":null,"price":62.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/E8E3F063-3FEC-4EC2-890D-9E148B69DD99.png?v=1784296873"},{"product_id":"bedside-charging-cable-3m","title":"Bedside Charging Cable (3m)","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eStay connected, comfortable, and fully charged during your hospital stay.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eOur extra-long 3 metre fast-charging cable is designed with hospital rooms in mind. Whether your phone is on the bedside table, across the bed, or plugged into a wall panel, the extra length gives you the freedom to use your phone without awkward stretching.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eMost modern hospital beds and rooms include built-in USB ports, meaning you can plug your cable straight in — no bulky wall adapter required.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003ePerfect for keeping your phone charged during labour, recovery, and those precious first photos of your baby.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♥︎ \u003c\/span\u003e3 metre extra-long cable for hospital beds\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♥︎ \u003c\/span\u003eFast-charging compatible\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♥︎ \u003c\/span\u003eSoft lilac colour to match your Birthly bag\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♥︎ \u003c\/span\u003eUSB connection — works with most hospital bed USB ports\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♥︎ \u003c\/span\u003eLightweight and easy to pack\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eA small add-on that makes a big difference during your hospital stay.\u003c\/em\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"iPhone","offer_id":53439979356384,"sku":null,"price":19.0,"currency_code":"AUD","in_stock":true},{"title":"Samsung","offer_id":53439979389152,"sku":null,"price":19.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-5931.png?v=1789207316"},{"product_id":"c-section-comfort-car-cushion","title":"Birthly C-Section Comfort Car Cushion™","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDesigned to make the journey home after a C-section a little more comfortable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eAfter a caesarean birth, the pressure of a seatbelt across your abdomen can feel uncomfortable and sensitive. The Birthly C-Section Comfort Seatbelt Cushion creates a soft protective barrier between your seatbelt and your incision area, helping reduce pressure and irritation during the drive home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eThe cushion wraps easily around your seatbelt with secure fastening tabs, providing gentle padding and support exactly where you need it.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Designed for post C-section comfort\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Soft padding to reduce seatbelt pressure\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Wraps securely around your seatbelt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Lightweight and easy to pack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ \u003c\/span\u003eReusable and washable\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Perfect for the drive home from hospital\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eA small comfort that can make a big difference after birth.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53439979749600,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/88BAAE28-C2A0-4717-8005-4CDBAEF48A51.png?v=1784297103"},{"product_id":"postpartum-support-cushion","title":"Birthly Postpartum Support Cushion™","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDesigned to make those first moments after birth a little more comfortable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eAfter a vaginal birth, sitting can be tender — especially on the drive home from hospital. The Birthly Postpartum Comfort Cushion helps relieve pressure on sensitive areas by supporting your body while keeping weight off the perineal area.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003e.\u003c\/em\u003e\u003cem\u003eLightweight and compact, it fits easily into your hospital bag so it’s ready when you need it most.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Pressure-relief centre opening\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Supports comfortable sitting after birth\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Ideal for the drive home from hospital\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Inflatable and lightweight\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Packs easily into your Birthly bag or center console \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Soft-touch surface for comfort\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eA small but thoughtful comfort for the journey home and the early days of postpartum recovery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53439982665952,"sku":null,"price":43.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/2120679C-C643-409C-8214-1090AC94AC29.png?v=1784297236"},{"product_id":"labour-cooling-fan","title":"Birthly Labour Cooling Fan™","description":"\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eA compact, portable fan designed to provide instant relief during labour, recovery, and hospital stays.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eLightweight \u0026amp; Easy to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eComfortable to hold and simple to operate when you need quick relief.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003ePortable \u0026amp; Compact\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003ePerfect for hospital bags, bedside tables, or on-the-go use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eIdeal for Labour \u0026amp; Recovery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eHelpful for managing hot flushes, temperature changes, and moments of discomfort.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s2\"\u003eA practical, comforting add-on to any Birthly hospital bag. Especially\u003c\/span\u003e\u003cspan class=\"s2\"\u003e during labour and postpartum recovery.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" style=\"text-align: center;\"\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eCarefully selected to offer convenience, comfort, and peace of mind when it matters most.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53439992791264,"sku":null,"price":20.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-1600.png?v=1784311553"},{"product_id":"the-hospital-haul-bag","title":"The Hospital Haul Bag™","description":"\u003cp\u003e\u003cspan\u003eNever leave your hospital freebies behind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eThe Birthly \u003c\/span\u003e\u003cspan\u003eHospital Haul Bag\u003c\/span\u003e\u003cspan\u003e is a lightweight, reusable fold-up tote designed to hold all the extras you collect during your hospital stay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eFrom newborn nappies and wipes to samples, paperwork, maternity pads, baby toiletries and keepsakes, this handy tote gives you extra space when you need it most. Once you’re home, simply fold it back into its compact size and secure it with the attached elastic band, ready to keep in your Birthly bag, nappy bag or car for next time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLightweight, reusable design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFolds down into a compact size\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBuilt-in elastic band keeps it neatly folded\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDurable and easy to clean\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for hospital freebies, shopping or everyday use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFits easily inside your Birthly Hospital Bag\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53440116457696,"sku":null,"price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-1565.png?v=1784301892"},{"product_id":"hospital-laundry-bag","title":"Hospital Laundry Bag™","description":"\u003cp\u003e\u003cspan\u003eKeep clean clothes separate from dirty laundry during your hospital stay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eThe Birthly \u003c\/span\u003e\u003cspan\u003eHospital Laundry Bag\u003c\/span\u003e\u003cspan\u003e is a lightweight drawstring bag designed to keep worn clothing neatly contained until you’re ready to head home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003ePerfect for labour gowns, pyjamas, underwear, baby outfits, towels and other used clothing, it helps keep your hospital bag organised while protecting your clean essentials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eAfter your hospital stay, it’s ideal for travel, sleepovers, swimming lessons, daycare, the gym or everyday use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLightweight and durable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDrawstring closure keeps contents secure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSeparates dirty laundry from clean clothing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReusable and easy to wipe clean\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLarge capacity for multiple outfits\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFolds flat when not in use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBirthly Purple\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53440119505120,"sku":null,"price":12.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-1563.png?v=1784302179"},{"product_id":"hospital-snack-kit","title":"Birthly Hospital Snack Kit™","description":"\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eA carefully curated selection of convenient, comforting snacks, perfect for long hospital days, late nights, and quick energy boosts when you need them most.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eSweet Fix\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e• Mini+Me Hydramama\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e• Tasti Smooshed Wholefood Balls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e• B.C. High Protein Bar\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e• Mini Gummy Bears\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e• Oreo Snack Pack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e• Fun-Size Chocolate Bar\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e• Mentos Mini Rainbow (x2)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s3\"\u003e\u003cspan class=\"Apple-converted-space\"\u003e    \u003c\/span\u003e(Flavours selected at random.)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s2\"\u003ePerfect for labour \u0026amp; recovery sharing during your hospital stay.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eAll snacks have been chosen for convenience, familiarity, and comfort when it matters most.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":54805059764448,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/2F7ABA4D-11AB-41F1-948C-D92D6472C03F.png?v=1784304712"},{"product_id":"birthly-dream-machine™-portable-white-noise-sleep-soother","title":"Birthly Dream Machine™ - Portable White Noise \u0026 Sleep Soother","description":"\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eHelp create a calm and comforting sleep environment for your little one with the Birthly Dream Machine™.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eDesigned for newborns and babies, this portable sleep companion combines soothing white noise, calming sounds and a gentle night light to support peaceful rest.. whether at home, in the hospital or on the go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✓ Multiple soothing sound options\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Compact portable design\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Perfect for hospital stays \u0026amp; newborn routines\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Helps create a consistent sleep environment\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Modern minimalist design\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Easy to place beside baby’s sleep space\u003c\/span\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53505454833888,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-2288.png?v=1784729180"},{"product_id":"birthly-hydration-bottle-copy","title":"Birthly Hydration Bottle","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eStay hydrated during labour, recovery, and those first precious days with your baby.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eOur 950ml insulated Birthly water bottle is designed to keep drinks cold for hours, helping you stay refreshed when you need it most. The large capacity means fewer refills, while the flip-up straw lid makes it easy to drink one-handed — perfect for when you’re holding your baby.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eMade from durable stainless steel with a leak-proof lid, it’s practical, reliable, and beautifully designed to match your Birthly bag.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eA simple essential that makes hospital stays and long days with a newborn a little easier.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♥︎ \u003c\/span\u003e950ml capacity\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♥︎ \u003c\/span\u003eDouble-wall insulated stainless steel\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♥︎ \u003c\/span\u003eKeeps drinks cold for hours\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♥︎\u003c\/span\u003e Leak-proof lid\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♥︎ \u003c\/span\u003eEasy flip-up straw for one-handed drinking\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♥︎ \u003c\/span\u003eDurable and reusable\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♥︎ \u003c\/span\u003eSoft lilac colour with gold Birthly branding\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003ePerfect for labour, postpartum recovery, and everyday use with your new little one.\u003c\/em\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":54830164476128,"sku":null,"price":21.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/3F2BF6B0-61AE-47D7-A6A3-98805817D5F7.png?v=1789214333"}],"url":"https:\/\/birthlyaustralia.com\/collections\/hospital-essentials.oembed","provider":"birthly","version":"1.0","type":"link"}