{"title":"Comfort \u0026 Relief","description":null,"products":[{"product_id":"labour-massage-ball","title":"Labour Massage Ball","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eA simple, powerful tool to help you stay in control during labour.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDesigned to provide instant pressure point relief, this spiked massage ball can help reduce tension, distract from contraction pain, and support your body through each wave.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eSmall enough to hold, strong enough to make a difference. It’s a must-have for your hospital bag! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy mums love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHelps manage contraction discomfort naturally\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides grounding pressure during intense moments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy to grip, squeeze, or roll\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCan be used by you or your birth partner\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight + hospital bag essential\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHold and squeeze during contractions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRoll between your palms or along your body\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHave your partner apply pressure to your lower back, hips, or shoulders\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53439976538336,"sku":null,"price":12.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/5E531E0D-72DE-484F-BF66-D1B8CEBF0224.png?v=1784296820"},{"product_id":"contraction-comb","title":"Birthly Contraction Comb™","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eA simple but powerful tool designed to help support you through contractions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eThe Birthly Labour Support Comb is a natural pain-management technique many mums use during labour. By gripping the comb tightly, the teeth press into the palm of your hand — helping redirect pain signals and giving you something to focus on during contractions.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eOur comb also includes a secure wrist strap, so you won’t drop it during labour and can keep it within reach when you need it most.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eSmall, lightweight, and easy to pack, it’s the perfect addition to your hospital bag.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy mums love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Helps redirect contraction pain\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Gives you something to focus on during labour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Wrist strap prevents dropping during contractions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Lightweight and hospital-bag friendly\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Simple, natural labour support tool\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Natural wooden comb\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Ergonomic grip\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Soft wrist strap with toggle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e ♥︎ Compact and lightweight\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eA small tool that can make a big difference during labour. \u003c\/em\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53439988170976,"sku":null,"price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/B43910D3-BED8-4F83-AE4E-B7B1908674BD.png?v=1784297301"},{"product_id":"labour-cooling-fan","title":"Birthly Labour Cooling Fan™","description":"\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eA compact, portable fan designed to provide instant relief during labour, recovery, and hospital stays.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eLightweight \u0026amp; Easy to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eComfortable to hold and simple to operate when you need quick relief.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003ePortable \u0026amp; Compact\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003ePerfect for hospital bags, bedside tables, or on-the-go use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e♥︎ \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eIdeal for Labour \u0026amp; Recovery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eHelpful for managing hot flushes, temperature changes, and moments of discomfort.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s2\"\u003eA practical, comforting add-on to any Birthly hospital bag. Especially\u003c\/span\u003e\u003cspan class=\"s2\"\u003e during labour and postpartum recovery.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" style=\"text-align: center;\"\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eCarefully selected to offer convenience, comfort, and peace of mind when it matters most.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53439992791264,"sku":null,"price":20.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-1600.png?v=1784311553"},{"product_id":"the-birthly-labour-support-sling","title":"The Birthly Labour Support Sling™","description":"\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eMove through labour with confidence, comfort \u0026amp; support.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eDesigned to support upright movement and comfortable labour positions, the Birthly Labour Support Sling™ gives you something strong to lean into, hold onto and move with during birth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eMade from soft, stretchy fabric that gently supports your body while allowing freedom of movement, it can help you find positions that feel more comfortable throughout labour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e- Supports upright labour positions\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- Encourages movement \u0026amp; mobility\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- Helps relieve pressure and tension\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- Provides comfort, strength \u0026amp; reassurance\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- Designed to keep your feet grounded while you move\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Swaying and rocking\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Supported squatting positions\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Leaning forward during contractions\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Gentle movement and positioning during labour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✔ Stretch labour sling\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✔ Door anchor\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eAlways use under guidance of your birth team and ensure the anchor is securely installed before use.\u003c\/span\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"Purple","offer_id":53507683451104,"sku":null,"price":219.0,"currency_code":"AUD","in_stock":true},{"title":"Grey","offer_id":53507683483872,"sku":null,"price":219.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-2259.png?v=1784724409"},{"product_id":"birthly-pocket-tens-relief™","title":"Birthly Pocket TENS Relief™","description":"\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eMeet your portable labour and recovery companion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eBirthly Pocket TENS Relief™\u003c\/span\u003e\u003cspan\u003e uses gentle TENS pulse technology to provide customisable comfort support during labour, postpartum recovery and everyday motherhood aches.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eSmall enough to take anywhere, this wireless TENS device allows you to adjust your comfort settings with ease — whether you’re preparing for birth, managing lower back discomfort during contractions, or soothing tension from feeding, carrying and caring for your baby.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for:\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Labour \u0026amp; contraction support\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Lower back comfort during birth\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Neck \u0026amp; shoulder tension from breastfeeding and carrying baby\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Postpartum muscle discomfort\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Everyday relaxation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Wireless portable design\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Rechargeable charging case\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ 6 massage modes\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ 16 intensity levels\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Simple 4-button remote control\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ 2 reusable \u0026amp; washable electrode pads included\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Compact enough for your hospital bag\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat’s included:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Birthly Pocket TENS Relief™ device\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Charging case\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Remote control\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 2 electrode pads\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Charging cable\u003c\/span\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53507748298976,"sku":null,"price":195.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-2271.png?v=1784726957"},{"product_id":"birthly-peanut-ball™","title":"Birthly Peanut Ball™","description":"\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eYour labour comfort companion for movement, support \u0026amp; positioning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eDesigned specifically for pregnancy and labour, the Birthly Peanut Ball™ helps mums find supported positions that encourage comfort and relaxation throughout their birth journey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eThe unique peanut shape provides extra stability compared to a traditional birth ball, making it ideal for side-lying positions, gentle rocking, stretching and supported rest during labour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Peanut-shaped design for added stability\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Supports comfortable labour positions\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Helps encourage gentle movement\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Ideal for use on a bed, floor or mat\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Easy to inflate \u0026amp; store\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Perfect hospital bag add-on\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy mums love it:\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eA peanut ball can be a valuable tool during labour, especially for mums who need extra support while resting, changing positions, or finding a comfortable posture.\u003c\/span\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53508758569184,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-2286.png?v=1784730016"},{"product_id":"birthly-support-ball™","title":"Birthly Support Ball™","description":"\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eDesigned to support gentle movement, positioning and comfort throughout pregnancy, the Birthly Support Ball™ features an extra-strength construction for reliable stability during your birth preparation journey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Extra-strength, durable design\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Supports pregnancy movement \u0026amp; comfort\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Encourages gentle stretching and mobility\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Helps with supported sitting positions\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Ideal for birth preparation at home\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Easy to inflate and store\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePair it with:\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✨ \u003c\/span\u003e\u003cspan\u003eBirthly Peanut Ball™\u003c\/span\u003e\u003cspan\u003e — designed for additional labour positioning support.\u003c\/span\u003e\u003c\/p\u003e","brand":"birthly","offers":[{"title":"Default Title","offer_id":53508809162976,"sku":null,"price":89.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1868\/7712\/files\/IMG-2287.png?v=1784730132"},{"product_id":"calm-labour-kit-copy","title":"Calm Labour Kit","description":"\u003cp style=\"text-align: center;\"\u003eA thoughtfully curated set of labour comfort essentials designed to help you feel calm, grounded and supported during labour. 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